The S'Amuser Story Be Mused ~ Be inspired ~ Be wild ~ Walk with beautiful scents. All natural and hand crafted. Celebrating ageless romance. Be Amused. 2006-09-04T10:57:00Z User 17 ffunch@worldtrans.org http://www.s-amuser.co.uk/blog/index.php/_v17/ OrgSpace NewsLog OFFICIAL PRESS RELEASE S’Amuser, the bespoke perfumery, rolls out three new franchises this month! * Cambridge * Hertford * Belfast …Making luxury and decadence available to all! S’Amuser Ltd. is pleased to announce the launch of three new franchises this autumn! The S’Amuser concept of bespoke perfume... S’Amuser, the bespoke perfumery, rolls out three new franchises this month!
* Cambridge * Hertford * Belfast
…Making luxury and decadence available to all!

S’Amuser Ltd. is pleased to announce the launch of three new franchises this autumn!

The S’Amuser concept of bespoke perfume counters, offering natural and tailor made fragrances, has captured the imagination of thousands. The S’Amuser experience takes place in a plush, enchanting environment featuring elements of Louis XIV and medieval Rococo décor. Think Parisian boudoir meets the country kitchen. Where clients are assisted to custom blend their own personalised perfume, whilst indulging in sumptuous chocolate fondue and a glass of bubbly… and all of this for under £25 pounds!

“S’Amuser” is a French word meaning “to amuse” or “to entertain” oneself; literally, to be touched by the muses. S’Amuser’s retail concept embodies the bohemian ideals of love, beauty, romance, amusement and creativity.

“S’Amuser is about making luxury available to the average consumer, about offering a meaningful experience to our clients each time they make a purchase.” Says the company’s director, Julie Solheim-Roe. “It’s not only a retail shop, but also a venue, an ongoing event, a place to play and celebrate…”

Ruth Borden, owner of the up-and-coming Cambridge boutique, affirms that “In our 'buy now with one click' world there's more just a desire, there's a real NEED for space to be creative, to be served, and to have one's uniqueness recognised. I want to create that space for our guests."

After three years of groundwork, and test running their prototype shop in Glastonbury, Somerset, the business is set to expand this autumn. Cambridge will see the opening of the first licensed franchise of a S’Amuser Scentual Alchemy boutique, as well as perfume counters being launched in Hertford and in Holywood, 7 miles from Belfast’s city centre.

With over 150 franchising leads and inquiries worldwide, S'Amuser looks forward to the next level of franchise expansion and wholesaling within the U.K., Europe and the U.S.A.

S’Amuser have been featured in articles in publications such as Country Living, The Bath Chronicle, The Spark, FosseWay Magazine, Wincanton Journal, Western Somerset Gazette and others.
]]> http://www.s-amuser.co.uk/blog/index.php/_v17/__show_article/_a000017-000013.htm 2006-09-04T10:57:00Z 2006-11-24T20:58:04Z Summer Time Quotes from Happy Guests! "Ever wanted to find out what desire smelt like? Watch Chocolate or.... Go to S'Amuser! Lou x 22/7/06 "First time in GLastonbury, was a fantastic experience to be here; it was an orgy of marvellous smells. Thank you." Lots of Love, Jessyka 22/7/06 "A lovely evening and wonderful perfume... "Beautiful Shop!"
Lilly Carney xxxx May 06

"Maire the regular visitor that cuts bread for my dearest sweetheart!! The sun shines in S'Amuser everyday! Day & Night!"

Love as always, xxx Marie 5/06

"Bon Jour!! xx kisses I LOVE S'AMUSER! It smells beautiful, it brightens my day! Keep on going smellies!"

Jess Julies xxx 5/06

"Sacha, Very beautiful young lady who puts on some very energetic nights, with sax GHmmmmmmfffhh"

Heather xx 5/06

"Love the whole idea and staff! Thank you!"

Aine June 06

"Fantastic and Original - a great way to spend an hour and take away something unique!"

R. J. B. 6/06

"Great fun experience, love the idea and the results!"

Cheers, A.H. 6/06

"A lovely evening and wonderful perfumes so suited to everyohne! Thank you very much,"

Xamthe xx 6/06

"The smells are good here! Many thanks for putting us all in touch with our olfactory selves!"

Joy 6/06

"Had a fantastic evening! Thank you!"

Shanon 6/06

"What a wonderful experience!"

Thank you, Simone x 6/06

"Great Idea! Love it!"

Manela Gonzaga 28/6/06

"First time in GLastonbury, was a fantastic experience to be here; it was an orgy of marvellous smells. Thank you."

Lots of Love, Jessyka 22/7/06

"Ever wanted to find out what desire smelt like? Watch Chocolate or.... Go to S'Amuser!

Lou x 22/7/06

"A truly sensual experience. Thank you!"

Michelle 24/7/06

"A truly relaxing magical experience. Keep coming back!"

Sue Brooin 2/8/06

"Thank you so much for such a lovely afternoon and helping to make my mum's birthday so special."

Best Wishes, Louisa 3/8/06

"Thank you so much for your experties and energy you put into helping us choosing our perfume. Lovely!"

Gabriella 7/8/06
]]> http://www.s-amuser.co.uk/blog/index.php/_v17/__show_article/_a000017-000014.htm 2006-08-31T17:36:01Z 2006-11-10T10:58:19Z The Art of Perfumery The nose knows that in fact all smells are not created equal. Olfactory perception is both primal and exquisitely fine. "I wanted to write and tell you what a fantastic job I think you are doing. Its been years since I've been able to wear scent because I'm very senssitive to the additive and... The nose knows that in fact all smells are not created equal. Olfactory perception is both primal and exquisitely fine.
"I wanted to write and tell you what a fantastic job I think you are doing. Its been years since I've been able to wear scent because I'm very senssitive to the additive and alcohol bases that commerical perfumes contain but to my great delight, I found that your natural ingredients are fine on me and I can wear them happily without any symptoms. It's been more than 8 hours since I put on my finished perfume and I still smell divine. I didn't imagine that it would last this long because in the past natural oils have faded quickly on my skin. I just can't tell you how wonderful it is to use perfume again. I hadn't realised until today how much I'd missed it and how good a nice scent can make me feel."
--Kirsty Hall, guest]]> http://www.s-amuser.co.uk/blog/index.php/_v17/__show_article/_a000017-000002.htm 2005-12-08T00:46:01Z 2006-04-07T23:46:33Z Launch of our aromatherapy line, 'Mysts of Avalon' Mysts of Avalon Blending their unique wisdoms, and the romance of bygone years each Knight with his Lady at the Round table sits.... Now, each noble spirit steps into our modern times, symbolized in a spray of perfume. The real magic however, is that when blended one Lady to one Knight, an ... picture
Mysts of Avalon

Blending their unique wisdoms, and the romance of bygone years each Knight with his Lady at the Round table sits....

Now, each noble spirit steps into our modern times, symbolized in a spray of perfume. The real magic however, is that when blended one Lady to one Knight, an aroma of sublime perfection results.

Enjoy the playful mystery of scentual alchemy in the “Mysts of Avalon” with the Knights and Ladies of the round table.

Each set contains 8 Ladies & 8 Knights delightful in their own domains, but ecstatic in their union.

£34.90 for the whole set
£17.95 for each Lady or Knight set]]> http://www.s-amuser.co.uk/blog/index.php/_v17/__show_article/_a000017-000012.htm 2005-12-01T00:23:01Z 2006-04-08T17:09:57Z What you Need to Carry with You From Ruth in Cambridge - a suitcase full of all she will need for her upcoming franchise!
From Ruth in Cambridge - a suitcase full of all she will need for her upcoming franchise!
]]> http://www.s-amuser.co.uk/blog/index.php/_v17/__show_article/_a000017-000006.htm 2005-09-20T09:43:07Z 2006-04-08T02:10:22Z Winchester's New S'Amuser counter At The Gaia Tree we Presented the Following Story Scroll at the opening of the first S'Amuser counter outside Glastonbury: "A Promise good as Scarlet and Gold To behold, To behold The Alchemy of the Rose San Graal and all Truths of Beauty now Explode. "S’Amuser thanks the fair maidens o... picture "Here ye , here ye ~ we here decree :
The Gaia Tree, Mother Earth’s Abundant Tree,
As the first and prime franchised
S’Amuser Creativity Counter, (designs enclosed)
built to express and divine
nothing but, our Living Awake
Conscious Credo of
Truth, Freedom, Beauty
and above all,
above all else:
Love.

"Thank you for sharing in our Dream
To reawaken the Senses via these Scents
Made from Nature,
and all that is abundant upon this most holiest Earthe.

"May the Muses themselves
behind the aromas enclosed of the B’Mused Kits
Inspire all their aspects
of
Active Creativity ~
Romantic Inspiration ~
Passionate Decedance ~
and the eternal
Beautiful Mystre

For all once and future Gaia Tree
guests and hostess
of
All That, is That,
eternally.

With Thanks and great blessings
~ Your S’Amused Sisters"

20th May, 2005

picture
]]> http://www.s-amuser.co.uk/blog/index.php/_v17/__show_article/_a000017-000011.htm 2005-06-01T15:11:02Z 2005-09-20T18:01:43Z SAmuser: The Franchise Opportunity Welcome to S’Amuser -- where the Muses of love and beauty play. They invite you to savour the sweet nectar of Scentual Alchemy. Herein business and pleasure meet, fall in love and produce an utterly, original opportunity for a fabulous and fascinating franchise. Role-up!, Role-up! for the Grea... S’Amuser Spirit:
Draw back the draperies and reveal a panoply of colourful characters (clients, consultants and custodians) all desirous of your amusement and delight; single-mindedly striving to spread S’Amuser’s “new way to play” across the established frontiers of commercial convention and into the enchanted, uncharted wilderness beyond. Muses, we salute you!

S’Amuser Style:
S’Amuser is both mythic store and story. Theatrical, Gothic grandeur provides a portal for clients to step from the street onto the stage. Our glorious,Glastonbury boutique stands as Scentual salute to Love and beauty through the ages. Wheteher Princess or pauper, feeling faer or foul, S’Amuser sets the scene for heroism, courtly love, adventure, mystery and the Mythic life. Our inspiration springs from the same source as Chocolat, Moulin Rouge and Jitterbug Perfume. For the Fair maid, Gentile lady, Gypsy rose, Scarlet woman and Femme fatale; S’Amuser is the establishment of style. Of course we all know how the story ends: Love conquers all!

S’Amuser Services:
Perfumery: Serenade your olfactory receptors with a fragrant symphony, harmoniously, hand-blended from our purest, perfume accords. Compose your own signature scent, a magnum opus in a cream pot, oil dropper or spray bottle. Add to your repertoire with our luxury, body care range.. The S’Amuser Syymphony Orchestra is conducted by Master Perfumer Jan Kusmirek.

S’Amuser offers magical merchandising, create your own incense and candles and decadent soirees catering to the rich and famous (imaginary welath and celebrity are equally valid).

S’Amuser Set-Up:
Costings and layout to be agreed together. Thank you for your interest in supporting the S’Amuser dream. We look forward to working with you.
]]> http://www.s-amuser.co.uk/blog/index.php/_v17/__show_article/_a000017-000004.htm 2005-05-22T19:30:02Z 2005-06-30T19:56:12Z Dr. Maya Angelou turned 74 this April What a BEAUTIFUL MUSE! In April, Oprah (on her show) interviewed Maya Angelou for Dr. Angelou's 74th birthday. Oprah asked her what she thought of growing older. In addition, there on television, she said it was "exciting" regarding body changes, she said there were many, occurring every day.... What a BEAUTIFUL MUSE!

In April, Oprah (on her show) interviewed Maya Angelou for Dr. Angelou's 74th birthday. Oprah asked her what she thought of growing older. In addition, there on television, she said it was "exciting" regarding body changes, she said there were many, occurring every day... like her breasts. They seem to be in a race to see which will reach her waist first, she said. The audience laughed so hard they cried.

Dr. Angelou also said:
"I have learned that no matter what happens, or how bad it seems today, life does go on, and it will be better tomorrow. I have learned that you can tell a lot about a person by the way he/she handles these three things: a rainy day, lost luggage, and tangled Christmas tree lights. I have learned that regardless of your relationship with your parents, you will miss them when they are gone from your life. I have learned that making a "living" is not the same thing as making a "life. " I have learned that life sometimes gives you a second chance. I have learned that you should not go through life with a catcher's mitt on both hands; you need to be able to throw something back. I have learned that whenever I decide something with an open heart, I usually make the right decision. I have learned that even when I have pains, I do not have to be one. I have learned that every day you should reach out and touch someone. People love a warm hug, or just a friendly pat on the back. I have earned that I still have a lot to learn. I have learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."
]]> http://www.s-amuser.co.uk/blog/index.php/_v17/__show_article/_a000017-000005.htm 2005-05-01T14:11:02Z 2005-09-20T18:02:40Z Star in your own life - at SAmuser in Glastonbury "My visit to S'Amuser was the absolute highlight of my family's recent trip to Glastonbury. The environment and atmosphere alone are just dreamy, and the experience of spending a leisurely afternoon exploring the mysterious world of fragrance to create a beautiful, unique perfume was a joyful sens...
"My visit to S'Amuser was the absolute highlight of my family's recent trip to Glastonbury. The environment and atmosphere alone are just dreamy, and the experience of spending a leisurely afternoon exploring the mysterious world of fragrance to create a beautiful, unique perfume was a joyful sensory adventure. Add to this the heaven of being plied with champagne, hot chocolate and dainty sweet treats, and passing time in the witty and intelligent company of the charming S'Amuser muses, and you've got an experience that's quite unlike any other - and very, very special indeed.

"To visit to S'amuser is to enter another world - an exquisite, enchanted treasure-trove of delights in which you'll discover the most magical and deliciously indulgent shopping experience known to woman, and quite probably won't want to leave. Ever. Truly a unique and unmissable treat."
-- Jane Goldman, who visited with husband Jonathan Ross and their georgeous children over Easter Break

(don't ask Meredith about the car park hijack!)]]> http://www.s-amuser.co.uk/blog/index.php/_v17/__show_article/_a000017-000003.htm 2005-04-30T19:29:02Z 2005-06-30T19:33:57Z Free Range Hen Nights Exclusive ultra feminine events at S'Amuser include the organic, free range hen night. Not your average, everyday sort of celebration, more the ultimate festival of true love. Featuring chocolate fondu and other aphrodisiacal gourmet treats, scentual delights from our sublime product range and d... picture Exclusive ultra feminine events at S'Amuser include the organic, free range hen night. Not your average, everyday sort of celebration, more the ultimate festival of true love. Featuring chocolate fondu and other aphrodisiacal gourmet treats, scentual delights from our sublime product range and divine musical accompaniment by dulcimer or harp. For girls who want to have fun and women who know how to LOVE.

"I couldn't have imagined a more perfect evening-a real feast for the senses-. The venue was beautiful, the food divine and the products are fantastic, not to mention the exquisite wrapping, and you all helped to create a warm and wonderful vibe". (Joanna) ]]> http://www.s-amuser.co.uk/blog/index.php/_v17/__show_article/_a000017-000001.htm 2005-02-28T15:07:01Z 2005-06-29T15:07:30Z