| OFFICIAL PRESS RELEASE |
 4 Sep 2006 @ 10:57S’Amuser, the bespoke perfumery, rolls out three new franchises this month! * Cambridge * Hertford * Belfast …Making luxury and decadence available to all! S’Amuser Ltd. is pleased to announce the launch of three new franchises this autumn! The S’Amuser concept of bespoke perfume counters, offering natural and tailor made fragrances, has captured the imagination of thousands. The S’Amuser experience takes place in a plush, enchanting environment featuring elements of Louis XIV and medieval Rococo décor. Think Parisian boudoir meets the country kitchen. Where clients are assisted to custom blend their own personalised perfume, whilst indulging in sumptuous chocolate fondue and a glass of bubbly… and all of this for under £25 pounds! “S’Amuser” is a French word meaning “to amuse” or “to entertain” oneself; literally, to be touched by the muses. S’Amuser’s retail concept embodies the bohemian ideals of love, beauty, romance, amusement and creativity. “S’Amuser is about making luxury available to the average consumer, about offering a meaningful experience to our clients each time they make a purchase.” Says the company’s director, Julie Solheim-Roe. “It’s not only a retail shop, but also a venue, an ongoing event, a place to play and celebrate…” Ruth Borden, owner of the up-and-coming Cambridge boutique, affirms that “In our 'buy now with one click' world there's more just a desire, there's a real NEED for space to be creative, to be served, and to have one's uniqueness recognised. I want to create that space for our guests." After three years of groundwork, and test running their prototype shop in Glastonbury, Somerset, the business is set to expand this autumn. Cambridge will see the opening of the first licensed franchise of a S’Amuser Scentual Alchemy boutique, as well as perfume counters being launched in Hertford and in Holywood, 7 miles from Belfast’s city centre. With over 150 franchising leads and inquiries worldwide, S'Amuser looks forward to the next level of franchise expansion and wholesaling within the U.K., Europe and the U.S.A. S’Amuser have been featured in articles in publications such as Country Living, The Bath Chronicle, The Spark, FosseWay Magazine, Wincanton Journal, Western Somerset Gazette and others. |